Sustainable designs dedicated to cycling, let’s ride.

I was hired to create moodboards to inspire the branding and fashion design of an urban cycling fashion brand based in Germany and made responsibly in Vietnam: Super Vision.

The moodboards became a book of concepts around cycling and tech-wear in an urban dystopian environment where our hero user would save the planet not only by cycling instead of taking the car but also by wearing durable and functional wardrobes staples made with recycled materials by our Ethical factory in Vietnam: Evolution lab sgn.

The concept book supported the Branding agency in Berlin: Kemmler Kemmler and the Web Design agency in Vietnam to come up with a sleek, minimal and striking design system and then, website.

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Studio Linda Mai Phung

Studio Linda Mai Phung

Design stories from Linda Mai Phung, creative living in Paris. Passionate about sustainable design and lifestyle. www.lindamaiphung.com