Case Study: Face Yoga App

Researches

To determine a direction for our product and understand better the pain points users might face, we first focused on collecting quantitative and qualitative data:

  • Secondary research to learn more about the practice itself and the existing market (app, YouTubers, cosmetic brands…),
  • Online survey to see if there were patterns in the user’s habits,
  • Job-to-be-done interviews to dig deeper and learn more from face yoga practitioners.

/Problem statement/

We created an empathy map with all the data collected and came up with those 3 interrogations to solve:

  • How might we prove effects and results of face yoga?
  • How might we make users enjoy embarrassing situations?
  • How might we propose the right exercises according to every user’s goals?

/Solutions/

The ideation phase led us to 20 different ideas for this app. But to pick the features we will develop, we went through 3 stages of prioritization and selected 3 of them :

  • Feature 1. VIDEO CONFERENCE WITH FRIENDS (OR COACH)
  • Feature 2. PROGRESS BAR & EFFECTS TO TICK ALONG
  • Feature 3. SELFIE EVOLUTION TRACKER
Video conference feature : ‘Face party’
Set of our result tracking features
  • Progress bar
  • Ticking list of feelings and effects
  • Visual evolution overtime thanks to a selfie gallery

/Visual identity/

Re-design your face creatively

/Hi-fi Prototypes/

The ‘Group Session’ feature
‘My Evolution’ features

/Next steps/

We had a time constraints of 2 weeks to deliver and as it was such an exciting project rich of user insights, there are many next steps to take on!

  • Wiki·face: Create an encyclopaedia page of effects definition
  • Privacy: Allow participants to mute themselves and to decide they want to connect their camera or not
  • Profile page: Develop profile to register to save data and create a community
  • Diagnostic survey: to help user to choose the best program for them according to their expectations and goals. Eventually it could be a tailor-made program.
  • Effectiveness: Metrics & user review on effectiveness for each exercise according to our three categories (Relaxation, Rejuvenate, Face fitness)
  • Favorite exercises: Possibility to save favorite exercises in the profile page
Extra bonus : the splash screen!

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Studio Linda Mai Phung

Studio Linda Mai Phung

Design stories from Linda Mai Phung, creative living in Paris. Passionate about sustainable design and lifestyle. www.lindamaiphung.com